Yesterday, Attorney General Curtis Hill asked Hoosiers to watch for car dealers posing as private sellers on Craigslist — and to alert the Office of the Attorney General if and when they come across such listings. allows a seller to post either as a dealer or as a private party under “by owner.” Consumers are then able to search either category according to their preferences. Dealers are prohibited by Craigslist from advertising under “by owner.” Dealers who post misleading ads by posing as private sellers often run afoul of Indiana’s Deceptive Consumer Sales Act.
The Office of the Attorney General is currently investigating multiple dealers who have engaged in such behavior. These dealers are typically trying to reach an audience of car buyers who want to avoid interactions with dealers. Such consumers typically do not wish to pay dealer fees or subject themselves to aggressive sales tactics.
Anyone who believes they have encountered these kinds of deceptive ads on Craigslist or elsewhere is encouraged to file a consumer complaint with the Office of the Attorney General at or by calling 1-800-382-5516.