Purdue University Northwest welcomed into the University Sales Center Alliance
Purdue University Northwest (PNW) has been accepted as an associate member of the University Sales Center Alliance (USCA), one of only 62 universities in the United States and Europe to be part of the organization. PNW launched the sales minor program in 2016. The curriculum is designed to develop skills that students need in a 21st century workplace through exposure to real world selling situations. The program trains students in relationship building, sales planning, needs assessment, customized product presentations, handling objections, effectively listening and closing, as well as other sales-focused skill sets. Also part of the sales program is the
